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Setup

Five to twelve questions.
A company that runs.

Most software hands you an empty dashboard and calls it onboarding. JRI's setup is a conversation with an agent that has tools — every answer you give is written into your workplace as you speak, so the end of the conversation is also the start of the business.

Start →What gets written

What gets written

Six things exist that did not exist before

One onboarding conversation, six things written into your workplaceBusiness and compliance profileBrand DNA — voice, audiences, selling pointsA visual brand boardA staged roadmap, milestone by milestoneA website draft, built in the backgroundA real package quote, at real pricesOne conversation
  1. 01

    Business and compliance profile

    Entity type, industry, the state you operate from, turnover stage, product or service, team size — plus nine compliance signals: e-commerce, interstate sales, foreign investment, borrowings, MSME vendors, data processing, DPIIT recognition, contract labour and external borrowings. This profile is what your statutory calendar is generated from, which is why it is asked for first.

  2. 02

    Brand DNA

    A one-line brand introduction, your tone of voice, two to four core selling points and one or two target audiences. If you already have a website, it reads that first and drafts the whole thing for you to confirm — you are correcting a draft, not filling a blank page.

  3. 03

    A visual brand board

    A generated canvas carrying brand identity, colour palette, typography, design language and a worked social-media example. It is the same identity that then feeds your website draft, so the two cannot drift apart.

  4. 04

    A staged roadmap

    Six stages — Onboarding, Building, Go-to-market, Launch, Growing, Scaling — with up to four milestones each and up to two concrete tasks per milestone, all written for your business rather than picked off a template. Every milestone records what becomes true when it is done, what it unlocks, and which earlier milestone it depends on. Each is marked as something an agent can do or something that needs you.

  5. 05

    A website draft

    Built on the server while you finish the conversation. You can close the tab — the build carries on without you and notifies you when it lands, or tells you plainly if it failed. It is drafted from the brand you just confirmed, with real copy, not placeholder text.

  6. 06

    A real package quote

    Searched from the live catalogue at live prices. Never an invented package, never an invented figure. If you have no entity yet it recommends the structure that fits — sole founder wanting limited liability, simplest possible start, or built to raise — and quotes that entity's package.

The conversation

One question at a time, and never twice

The agent is held to rules that matter more than they look. One question per message. Anything with a fixed set of answers is asked as cards you tap, not a list you read. Nothing you have already answered is asked again. The result is a setup that feels like being interviewed by someone competent rather than audited by a form.

Fewer questions if you already have a website or a registered entity — it reads what exists instead of asking.

  1. 01What the business does, in your own words
  2. 02Registered already, or just starting
  3. 03Entity type — or a recommendation, if you are undecided
  4. 04Industry, confirmed rather than re-asked
  5. 05The state you operate from
  6. 06Turnover stage, product or service, team size
  7. 07Compliance — nine signals, ticked in one pass
  8. 08Your brand, confirmed from a draft
  9. 09The brand board, if you want one
  10. 10The package that fits, at its real price

The same day, you can

  1. 01

    Raise a proper invoice

    GST-compliant, with the supply type, HSN/SAC and e-invoicing your entity actually needs.

  2. 02

    Add clients and vendors

    Contacts, one at a time or bulk-imported, ready to bill against.

  3. 03

    List what you sell

    Products and services with prices and HSN/SAC codes, kept in one catalogue.

  4. 04

    Publish your website

    The draft built during setup goes live on your own address — and it reads your real product list, so it is never a stale copy.

  5. 05

    Bring in an expert

    The package JRI matched you to is a real quote from the live catalogue. Accepting it opens a scoped request, not a sales call.

The part worth reading twice

Your website reads your real catalogue

The site built during setup can be published on its own address. What makes it different from a template is that it is data-powered: it reads your live workplace — products with their prices and HSN/SAC codes, invoices, contacts, contracts, compliance status, team, bank accounts, brand assets. Change a price in your catalogue and the published site is already correct. It is not a copy of your business that goes stale. It is a view of it.

What setup does not do

The honest boundary

  • It does not file anything with a registrar. The profile it writes is what filings are built from — the filing itself is expert work, quoted and scoped.

  • The website is a draft. You review it, change it, and decide whether it goes live. Nothing is published on your behalf.

  • The package is a quote. Accepting it opens a scoped request with a named price, not a charge and not a sales call.

  • Nothing is signed for you. Contracts, filings and payments stay decisions you make.

Start the conversation

It takes an afternoon. At the end of it you can invoice a client, add your catalogue, publish your site and have an expert already looking at your filing.

Start →See pricing